What’s the world’s no.1 brand doing now?

Apple has spent US$4.7 billion on R&D in the automotive and related sectors. That’s more than the 14 largest vehicle manufacturers combined spent in connected car R&D.

And it’s more than Apple spent on the iPad and iPhone R&D prior to their launch. I wonder what shiny new thing they’re developing? Food for thought!

Source: Morgan Stanley 2016

Well, it appears they’re buying McLaren???