Stop! We’ve had enough.

22 per cent of marketers feel that they don’t communicate with their customers enough, but 36 per cent of consumers feel overwhelmed by the volume of communications they receive from a brand across all channels.*

In a Columbia Business School experiment, pots of jam were set out on supermarket tables in groups of either 6 or 24. 30% of those who were given 6 choices bought some jam, but only 3% of those confronted with 24 choices did.

Too much choice or too much information can be paralysing. Keep it simple and simplify your offer.

*Data sourced from Experian