22 per cent of marketers feel that they don’t communicate with their customers enough, but 36 per cent of consumers feel overwhelmed by the volume of communications they receive from a brand across all channels.*

In a Columbia Business School experiment, pots of jam were set out on supermarket tables in groups of either 6 or 24. 30% of those who were given 6 choices bought some jam, but only 3% of those confronted with 24 choices did.

Too much choice or too much information can be paralysing. Keep it simple and simplify your offer.

*Data sourced from Experian