SailPass

To endeavor to get people to ‘try’ sailing without the expense of becoming a Club member, doing a course or buying a boat, SailPASS was born.

Working together with Australian Sailing and VicHealth we developed a campaign to encourage a ‘Come and Try’ participation in sailing. Covering many different types of sailing and boats, the main aim was to encourage participation with a secondary aim of removing the perceived exclusivity of the sport.

Sailing Clubs would be the drivers of this program.

Deliverables included creative across print, digital and promotional areas.

The Creative Parrot SailPass
The Creative Parrot SailPass
The Creative Parrot SailPass