The most innovative companies are driven by design. Some people struggle to see the value in design or the return on investment. So an American company created the Design Value Index, that tracked publicly listed companies. Results showed over the last 10 years design-led companies have maintained significant stock market...
Search Results for:
What? I thought customers wanted to engage?
Harvard Business Review recently did a study of more than 7,000 consumers and found only 23% of the consumers said they had a relationship with a brand online, and 77% made comments like “It’s just a brand, not a member of my family. Interestingly what consumers really did want when...
How Boaty McBoatface proved the public can’t be trusted
I’ve been fascinated by the crowdsource naming of a new British research vessel. Opening the naming of the boat up to the public through social media must have seemed like a stroke of genius and a great way to engage, but once again social media proved they don’t care. And...
Little Tikes – Cozy Coupe
A fun little TV spot celebrating the fact the Little Tikes Cozy Coupe sold more volume than the any Australian car manufacturer
Arnie’s 5 rules of life
1. Vision. Clear vision of where you want to go 2. Think Big 3. Ignore the nay-sayers 4. Work your butt off 5. Give back
Notice: Undefined variable: image_src in /home/customer/www/theparrot.com.au/public_html/theparrot16/wp-content/themes/parallelus-incentive/extensions/theme-utilities/image-resize.php on line 97
The Creative Parrot – what you need to know
10 Reasons Why Facebook Bought Instagram
Why would Facebook pay $1 billion for a company with no revenue? Here are the top 10 reasons: Because it could. Because it didn’t want a competitor to snap it up first. Because Facebook’s mobile app sucks. Instagram’s doesn’t. Because Facebook is having a midlife crisis, and the acquisition of...
What’s the world’s no.1 brand doing now?
Apple has spent US$4.7 billion on R&D in the automotive and related sectors. That’s more than the 14 largest vehicle manufacturers combined spent in connected car R&D. And it’s more than Apple spent on the iPad and iPhone R&D prior to their launch. I wonder what shiny new thing they’re...
Packaging Design
A range of packaging we created for BioRevive, a therapeutic goods company. In many cases we named, created and launched the products together with their brand managers.
Do social media numbers stack up?
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur tristique tempus sollicitudin. Praesent a nisi mi. Pellentesque ligula nulla, consectetur id volutpat sed, porta quis quam. Curabitur vel libero mi, ac rhoncus turpis. Suspendisse potenti. Pellentesque quis erat eget ante aliquet porttitor non elementum lectus. Nam dapibus elit non ligula varius pulvinar. Nullam diam eros, lobortis sed vestibulum in, interdum quis neque. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Donec sit amet odio purus, eu gravida tortor. Aliquam erat volutpat.