Social media can be a real challenge – with its massive numbers, but low click through rates means it’s not always a great channel for many advertisers. Have a look at some of these facts:
- The average click through rate of display ads is 0.1%
- The Human attention span shortened from 12 seconds in 2000 to 8 seconds in 2013
- 59% of online traffic is not human traffic, but query-focused bots
- In 2015 the number of ad blockers rose from 54 milllion to 121 million
To get through all this you have to be relevant, real and realistic.
Source: Distill Networks 2015