In the history of the internet and consumer tech, nothing has had an adoption of more than 100 million global users in six days.
Everybody said AR couldn’t be a success unless VR headsets or Google Glass took off, but Nintendo and Niantic have disproved that.
The average iPhone user spends 33 minutes and 25 seconds a day on Pokémon Go, which is greater than Facebook (22 minutes), Snapchat (18 minutes), Twitter (17 minutes and 56 seconds) and Instagram (15 minutes), and it’s estimated Pokémon Go generates $1.6m in daily revenue.