How Australia’s Top Liquor Retailers Use Catalogues To Improve Their CX

Liquor retailing is a $17.7 billion industry in Australia and marketing within the liquor sector is highly competitive and ever-changing. What was once television and outdoor media dominated, catalogue marketing has grown in this sector with great results. Four awards across the Liquor sector were on offer at the 25th ACA Awards this year with Dan Murphy’s the big winner taking the ‘Liquor’ category, however how is this industry using catalogues to engage customers?

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