10 Reasons Why Facebook Bought Instagram

Why would Facebook pay $1 billion for a company with no revenue? Here are the top 10 reasons:

  1. Because it could.
  2. Because it didn’t want a competitor to snap it up first.
  3. Because Facebook’s mobile app sucks. Instagram’s doesn’t.
  4. Because Facebook is having a midlife crisis, and the acquisition of the beloved, hip photo-sharing app is its equivalent of buying a sportscar. The universal consensus is that Facebook isn’t cool anymore.
  5. Because most people are on Facebook to look at other people’s photos, and Facebook wants to keep it that way.
  6. More data. Which translates into better mobile ads.
  7. Because it wanted to buy soul.
  8. Because it’s cheaper than inventing a time machine.
  9. Because it wanted an upscale version of Facebook to keep the digital upper class happy.
  10. Because it’s scared of getting old and irrelevant.